Episode 315

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Published on:

3rd Jun 2025

How to Build a Purpose-Driven Brand and an Equitable Team with Cat How (DW315)

If you’re ready to build a purpose-driven brand, why not learn from someone who’s built one from the ground up? In this episode, we go beyond branding basics to explore how to grow a values-centered business, alongside someone who’s done it exceptionally well: award-winning journalist turned global branding agency founder, Cat How.

Our host, Diane Rolston, interviews Cat about her unconventional journey from criticism to creation and how she's building a values-driven agency that's changing the industry.

Listen to learn these key takeaways:

  • How to make a successful career pivot by recognizing when it's time to move from criticism to creation
  • What makes a branding agency different in a competitive market through storytelling and narrative-focused approaches
  • Innovative company practices, including transparent salary systems and moral compass decision-making that can transform workplace culture
  • Insights into managing a global team across two time zones while maintaining company values and culture
  • Practical branding trends that have substance, including the thoughtful use of AI as a creative tool rather than a replacement
  • The importance of authenticity in branding and how emotion drives successful brand connections
  • Actionable steps to identify your unique brand story by focusing on the problem you're solving rather than just your solution
  • Strategies for building a purpose-driven business that benefits people and the planet while maintaining profitability
  • And a lot more!

Cat’s Bio: 

Cat How is Founder, CEO and Exec. Creative Director of How&How—a global branding agency with offices in London and LA. A former award-winning journalist, Cat set up her agency to create brands which enrich lives, nature and founders. 

A champion of salary transparency and gender pay equality, her team is on a mission to liberate ideas the world deserves.

Cat’s Social Media links: 

LinkedIn: https://www.linkedin.com/in/cat-how-0499b9149/

Website: https://how.studio/

Instagram:instagram.com/how___studio/

Do you prefer reading blogs or watching videos? Watch Diane’s YouTube videos  here https://www.youtube.com/@CoachDianeRolston or read her blogs here https://www.dianerolston.com/blog

Join us at the launch party of the Dynamic Women® Leadership Secrets happening in June! https://go.eventraptor.com/summit/dynamic-women-leadership-summit-2506/diane-rolston

Want to order a copy of Dynamic Women® Leadership Secrets? Send Diane an email at diane@dianerolston.com

This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity, confidence, and action. 

Visit my website and Sign Up for my WEEKLY NEWSLETTER and you'll get FREE tips on how to live a dynamic life:

www.dianerolston.com

The Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.

Thanks for listening! 

It means so much to us that you listened to our podcast! If you would like to continue the conversation with us, head on over to our Facebook group at 

https://www.facebook.com/groups/DynamicWomenGlobalClub 

With this podcast, we are building an international community of Dynamic Women® that we hope to inspire more women to unleash their dynamic selves and boost their lives in all areas especially business. If you know someone who would benefit from this message or would be an awesome addition to our community, please share it using the social media buttons on this page.  

Do you have some feedback or questions about this episode? Leave a note in the comment section below! 

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About the Podcast

Dynamic Women®
How do I have more balance in my life? How do I have more time for everything that matters? Am I ready to make a big change? How do I make more money? How can I have more energy? And the most common question is, Do I really have what it takes to reach my goals? Whether you are a business owner, a leader, a professional, the “boss” of the home and kids, or looking to jump into your next chapter, this is the show for you.

The Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.

Host Diane Rolston, a Professional Certified Coach (PCC) with over 20 years of experience teaching and training, shares with you her business strategies, leadership tools, lifestyle hacks, expert lessons, and motivational stories that will inspire you and support you to create a life and business you love! Diane is pulling back the curtain on what has helped her become an award-winning coach, speaker, and confident leader all while raising her kids. She breaks down processes she uses when coaching female leaders, so you can be dynamic in every area of life with more ease and confidence.

Not only will you get her tried and tested secrets, but she also interviews trailblazing experts who share stories of what helped them achieve success, as well as industry-specific tips you can apply to your life so you can achieve your success faster, easier, and with less effort.

The mission of Dynamic Women is to inspire more women to unleash their dynamic selves and boost their lives in all areas, especially business and leadership.

About your host

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Diane Rolston

As an Award-Winning Coach, Speaker, and the CEO of Dynamic Women® Global Club, Diane Rolston has been called THE expert on being Dynamic. She is a behind-the-scenes advisor and coach for many professionals, business owners, and high achievers. She helps her clients to have “clarity” on what to focus on, the “confidence” to go for it, and an “action” plan so they have tangible steps to reach the best results.

Diane left the life of the 9-5 employee and simultaneously became an entrepreneur and mother. Now a mother of two, business owner and community leader she considers herself an expert in change, work/life balance, efficiency, and prioritizing!