Episode 375

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Published on:

28th Jul 2026

Pricing for Profit with Katy Baker (DW375)

Are you a female entrepreneur wondering how to price your products and services, and hating getting to the end of the year only to realize you didn't make as much profit as you wanted?

Listen as our host, Diane Rolston, sits down with Katy Baker, CPA and founder of Pricing for Profit, whom Diane met pitching on stage at Web Summit.

Diane brings in this pricing expert to talk about one of the most common and quietly devastating problems female entrepreneurs face.

Listen to learn these key takeaways:

  • The personal story behind why Katy became obsessed with pricing and the painful business experience that taught her a lesson she only needed to learn once
  • The comments clients say when they walk in the door that are clear signs a business isn't charging enough
  • The most common myth weighing female entrepreneurs down and why it keeps them stuck even when they have a full client list
  • What happens when Katy reverse-engineers the pricing question with clients and the gut punch moment that changes everything
  • Why some founders wear "not paying myself" as a badge of honour, and the personal and family cost that's quietly happening behind the scenes
  • The two red flags that signal your current pricing model is eroding your profitability right now
  • What Katy calls a "conspicuous omission" in our education system and why it's leaving entrepreneurs financially vulnerable
  • The difference between knowing your floor and value pricing and why you can't have one without the other
  • The Sunday afternoon story: one client, one contract, one conversation and an $8,000 difference from what she was going to charge
  • Katie's final message for every founder who says "I'm not a numbers person"

Katy’s Bio:

Katy Baker is a CPA, CMA and holds her CITP designation. Katy is passionate about demystifying and democratizing financial literacy and pricing for entrepreneurs.

To that end, Katy has built a self-serve platform that guides users through the steps to understand their capacity, income goals, and all the costs of being in business, so they can price confidently and profitably. Drawing on years of consulting and workshop facilitation, Katy translates complex financial concepts into clear, practical tools for founders. She primarily coaches women entrepreneurs, helping them move from “guessing and hoping” to data‑informed, value-based pricing.

Katy’s Social Media links:

Website: https://katybaker.ca/

LinkedIn: https://www.linkedin.com/in/katyobaker/

GIFT: Katie is offering 90 minutes of 1:1 pricing coaching, going through the platform, looking at your numbers, and getting you on the right track. Share this with every female entrepreneur in your life, whether you know what her pricing looks like or not: https://forms.gle/bfiXdFy9XBfnWRwn8

This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity, confidence, and action.

Visit my website and Sign Up for my WEEKLY NEWSLETTER and you'll get FREE tips on how to live a dynamic life:

www.dianerolston.com

The Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.

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About the Podcast

Dynamic Women®
How do I have more balance in my life? How do I have more time for everything that matters? Am I ready to make a big change? How do I make more money? How can I have more energy? And the most common question is, Do I really have what it takes to reach my goals? Whether you are a business owner, a leader, a professional, the “boss” of the home and kids, or looking to jump into your next chapter, this is the show for you.

The Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.

Host Diane Rolston, a Professional Certified Coach (PCC) with over 20 years of experience teaching and training, shares with you her business strategies, leadership tools, lifestyle hacks, expert lessons, and motivational stories that will inspire you and support you to create a life and business you love! Diane is pulling back the curtain on what has helped her become an award-winning coach, speaker, and confident leader all while raising her kids. She breaks down processes she uses when coaching female leaders, so you can be dynamic in every area of life with more ease and confidence.

Not only will you get her tried and tested secrets, but she also interviews trailblazing experts who share stories of what helped them achieve success, as well as industry-specific tips you can apply to your life so you can achieve your success faster, easier, and with less effort.

The mission of Dynamic Women is to inspire more women to unleash their dynamic selves and boost their lives in all areas, especially business and leadership.

About your host

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Diane Rolston

As an Award-Winning Coach, Speaker, and the CEO of Dynamic Women® Global Club, Diane Rolston has been called THE expert on being Dynamic. She is a behind-the-scenes advisor and coach for many professionals, business owners, and high achievers. She helps her clients to have “clarity” on what to focus on, the “confidence” to go for it, and an “action” plan so they have tangible steps to reach the best results.

Diane left the life of the 9-5 employee and simultaneously became an entrepreneur and mother. Now a mother of two, business owner and community leader she considers herself an expert in change, work/life balance, efficiency, and prioritizing!