Episode 370

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Published on:

23rd Jun 2026

Winning Isn't Everything: Process Goals vs. Results-Based Goals with Diane Rolston (DW370)

As a recovering perfectionist and former competitive athlete, it feels so weird for our host, Diane Rolston, to say, “Winning isn't everything.”

If you've ever wanted something so badly that the outcome became the only thing that mattered, this episode is for you.

She shares a conversation sparked by her son's sports seasons that turned into a powerful lesson about the difference between results-based and process-based goals and why one might be quietly stealing your joy.

Listen to learn these key takeaways:

  • The car ride home after a loss: what her son said when Diane asked if he had fun and the important conversation it opened up
  • Why results-based goals can be incredibly motivating but also set you up for something most high achievers don't see coming
  • The emerging artist showcase story: how one small change to the prize structure completely transformed Diane's experience and what it revealed about pressure and performance
  • The factor that results-based goals can never account for
  • What process-based goals actually look like in business: the shift from "did the launch work?" to something far more empowering and within your control
  • Why the coach's comment to one player after the loss stood out more than anything else that day
  • How to apply this to health, love, finances, and business goals and why you don't have to choose between the two
  • The Olympic training question: if you're only motivated by the gold medal, what happens to the four years in between?
  • The powerful reframe for your next launch, sales call, or event registration and why the numbers aren't the only measure of success
  • One question to sit with: What would still make you proud even if the result doesn't go your way?

The real win might be who you become in the process. This week, choose one process goal you can control, and if you get the result, that's just icing on the cake.

Want to be invited to join Diane’s NEW high-level, like-minded group of women? Email her at diane@dianerolston.com.

Do you prefer reading blogs or watching videos?

This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. She specializes in coaching high-achieving women who want to be successful AND satisfied. She is a Certified Professional Coach, International Speaker, 11-time Author, and host of the five-time award-winning Dynamic Women Podcast, ranked in the top 2.5% of podcasts.

Diane has been recognized with multiple awards for her professional accomplishments and for the powerful impact she has on the women she inspires and empowers. Chicken Soup for the Soul co-creator Jack Canfield describes her as “an amazing woman” doing “incredible work helping women develop holistic lives of balance.”

Through her program, VA Made Easy, she helps entrepreneurs go from task overwhelm to business ease by hiring and training Virtual Assistants for them while also providing proven systems, processes, and strategies for success.

Outside of her work, Diane is a mother of two, a soccer player, and a stand-up comedy rookie, always embracing new challenges and personal growth.

Connect with me on your favourite social platform:

Diane believes we are not defined by our titles or our roles. Instead, we are more powerful and happy when we can be who we are. This brought out her book Dynamic You™, based on a successful program, where she reveals the secret code to confident, wealthy, and successful women and leads women to unleash the Dynamic Woman™ in them!

Grab your copy of Diane’s autographed Dynamic You™ Book at a special Discount:

https://www.dianerolston.com/store/p3/Autographed_Dynamic_You%E2%84%A2_Book.html

Thanks for listening!

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With this podcast, we are building an international community of Dynamic Women®. We aim to inspire more women to unleash their dynamic selves and enhance their lives across all areas, particularly in business. If you know someone who would benefit from this message or would be an awesome addition to our community, please share it using the social media buttons on this page.

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About the Podcast

Dynamic Women®
How do I have more balance in my life? How do I have more time for everything that matters? Am I ready to make a big change? How do I make more money? How can I have more energy? And the most common question is, Do I really have what it takes to reach my goals? Whether you are a business owner, a leader, a professional, the “boss” of the home and kids, or looking to jump into your next chapter, this is the show for you.

The Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.

Host Diane Rolston, a Professional Certified Coach (PCC) with over 20 years of experience teaching and training, shares with you her business strategies, leadership tools, lifestyle hacks, expert lessons, and motivational stories that will inspire you and support you to create a life and business you love! Diane is pulling back the curtain on what has helped her become an award-winning coach, speaker, and confident leader all while raising her kids. She breaks down processes she uses when coaching female leaders, so you can be dynamic in every area of life with more ease and confidence.

Not only will you get her tried and tested secrets, but she also interviews trailblazing experts who share stories of what helped them achieve success, as well as industry-specific tips you can apply to your life so you can achieve your success faster, easier, and with less effort.

The mission of Dynamic Women is to inspire more women to unleash their dynamic selves and boost their lives in all areas, especially business and leadership.

About your host

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Diane Rolston

As an Award-Winning Coach, Speaker, and the CEO of Dynamic Women® Global Club, Diane Rolston has been called THE expert on being Dynamic. She is a behind-the-scenes advisor and coach for many professionals, business owners, and high achievers. She helps her clients to have “clarity” on what to focus on, the “confidence” to go for it, and an “action” plan so they have tangible steps to reach the best results.

Diane left the life of the 9-5 employee and simultaneously became an entrepreneur and mother. Now a mother of two, business owner and community leader she considers herself an expert in change, work/life balance, efficiency, and prioritizing!